One of the nicest guys in all of web analytics interviewed

SEARCH BLOG

Originally written by Eric Peterson on September 27, 2006

The estimated hundreds of thousands of web sites now running Google Analytics owe some part of the availability of said solution to Brett Crosby. I’ve known Brett now for years and have always been impressed with his candor, honesty and fundamental desire to “spread the word” about web analytics. Now Brett and his team run the world’s most popular web analytics application.

Lucky guy.

Manoj Jasra at Web Analytics World has a really good interview with Brett you should read if you haven’t already. Especially interesting to me, given my recent bent about measuring the emerging Web 2.0 universe, was Brett’s comment about how Google + Google Analytics + Jeff Veen are working on the problem. Watch out, world!

ABOUT Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement. As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

SEARCH BLOG

One of the nicest guys in all of web analytics interviewed

SEARCH BLOG

ABOUT Eric Peterson

SEARCH BLOG