Originally written by Eric Peterson on October 25, 2007
Omniture just bought Visual Sciences for $394M. Congratulations to all involved. It will be very interesting to see how this plays out for clients, prospects, and the entire industry but exciting times indeed.
I sure am glad I predicted industry consolidation by the end of the decade back when I worked for JupiterResearch.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
