Mr. Casanova says that "analytics are the foundation!"
Originally written by Eric Peterson on February 21, 2006
I’m keeping up with a post-analytics Xavier Casanova and he just posted a nice piece about how he plans on staying true to his roots, thusly preserving his street cred. I was worried there for a moment, that one of the best-and-brightest was going to turn his back on all he’d done and manage his new business from the gut.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.