June Li from ClickInsight has a great suggestion about implementing process
June Li was having trouble downloading my presentation on the Web Analytics Business Process in Firefox. Has anyone else noticed that? I’ll try and get the file in a zipped format in the next few days to save folks time downloading.
June had a great suggestion for companies just getting started with explicitly considering how web analytics creates value inside their organizations. She commented that instead of going directly to digital flowcharting that she’s had success with “yellow stickies”. Posted on a wall or roll of paper, the stickies promote rapid planning and iteration while the organization carefully maps decision points, events, tasks and sub-tasks. Then, when stakeholders are comfortable with the process and integration points for web analytics, the stickies can be transferred into digital format for widespread discussion and distribution.
An excellent suggestion. Thanks June!
