Originally written by Eric Peterson on March 12, 2006
When I posted last week about Avinash Kaushik from Intuit being podcasted I made one mistake. Intuit is not an Omniture customer. According to Avinash, only the TurboTax web site uses SiteCatalyst; ClickTracks is the official web analytics tool at Inuit used at the vast majority of their properties.
My apologies to Avinash and John Marshall at ClickTracks. No harm was intended. As I told John after Avinash’s presentation at Emetrics last year, the kind of passion and zeal that Avinash has for both web metrics (or “web insights!”) and the applications he loves is rare indeed. Lucky ClickTracks!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.