I’ve been using Measure Map (among other, more powerful tools) for a few months now to measure traffic to this blog and have to say that for what it is, and for the price, it’s a great applications. Perhaps the most important thing Measure Map provides is dead-on simplicity — the metrics you need if you’re a blogger and little else. Hopefully, now that they’re part of Google they’ll be able to open up invitations a little bit and let more people use the system.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.