Originally written by Eric Peterson on March 11, 2007
(Sorry, this post is hugely off-topic for a web analytics weblog but some days a dad just has to be a dad …)
If you have little kids like I do and if you were born in the late 1960’s or early 1970’s you have to know about Baby Loves Disco. My wife heard about this event from friends and we went to the Portland, Oregon event today. The web site says it all but I have to tell you, when despite the “Disco” moniker, the DJ played a Ramones mix that started with “I Wanna Be Sedated” and the heads of roughly 500 moms and dads all started bopping to Joey, Johnny, Dee Dee, and Marky, a huge smile spread on my face that didn’t leave until we were well on our way home.
No matter how young your kids, no matter how old you are, check out Baby Loves Disco when it comes to your town. You won’t regret it.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.