Originally written by Eric Peterson on June 5, 2006
Apparently MediaPost got it wrong last week when they reported what the IAB had to say about cookie blocking and the numbers used were “not correct at all” (according to IAB CEO Greg Stuart.)
Some days I wish I were still an industry analyst. In this case, I’m sure I would just pick up the phone, call someone in New York and say, “What the hell is going on?” Alas, no such luck so, like you dear reader, I’m forced to sit and wonder exactly what this means. I mean, the IAB would have little motivation to report that cookie deletion, especially third-party cookie deletion, was actually worse than had been reported …
Or would they?
Either way, I’m sure the explanation for this kerfuffle is both hilarious and forthcoming. Plus, I finally get to write a pithy headine for a weblog post — hurrah!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.