Another Successful Web Analytics Wednesday in Columbus
I just got back from our third Web Analytics Wednesday — hosted on a Tuesday, because, doggonit, that’s just how we roll in Columbus. Deal with it!
We had a great guest speaker — Ken Barhoover from Brulant drove down from Cleveland and gave an excellent presentation on A/B and multivariate testing. Brulant uses Optimost for the most part, but they are tool-agnostic. The presentation covered both the basics of “why” on A/B testing, but Ken also went into some decent detail as to the logistics behind implementing A/B and multivariate tests. Very interesting stuff.
Finally, another Twitter user in the group — @johnboker attended!
And, thanks to Analytics Demystified for sponsoring the event!