Pairing Analytics with Qualitative Methods to Understand the WHY
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Originally written by Michele Kiss on October 30, 2015
Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how to overcome the why not.
At Analytics that Excite in Cincinnati this month, I spoke about qualitative methods that analysts can use to better understand people’s behavior and motivations. Check out the presentation on SlideShare.
Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.
As an employee of Analytics Demystified, Michele is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
