Pairing Analytics with Qualitative Methods to Understand the WHY
Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how to overcome the why not.
At Analytics that Excite in Cincinnati this month, I spoke about qualitative methods that analysts can use to better understand people’s behavior and motivations. Check out the presentation on SlideShare.