#eMetrics Reflection: Self-Service Analysis in 2 Minutes or Less
I’m chunking up my reflections on last week’s eMetrics conference in San Francisco into several posts. I’ve got a list of eight possible topics, but I seriously doubt I’ll managed to cover all of them.
Almost as a throwaway aside, Matt noted that one of the ways he has gone about increasing the use of their web analytics platform by internal users is with video:
- He keeps a running list of common use cases (types of data requests)
- He periodically makes 2-minute (or less) videos of how to complete these use cases
- He uses Snagit Pro to do a video capture of his screen while he records a voiceover
- If a video lasts more than 120 seconds, he scraps it and starts over
Outside of basic screen caps with annotations, the “video with a voiceover” is my favorite use of Snagit. When I need to “show several people what is happening,” it’s a lot more efficient than trying to find a time for everyone to jump into GoToMeeting or a Google Hangout. I just record my screen with my voiceover, push the resulting video to YouTube (in a non-public way — usually “anyone with the link” mode), and shoot off an email.
I’ve never tried this with analytics demos — as a way to efficiently build a catalog of accessible tutorials — but I suspect I’m going to start!