Advanced Training for the Digital Analyst
In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for slicing data, creating segments, and extracting insights from fragmented bits of information…but they’re also expected to have fabulous relationships with their business stakeholders; to interpret poorly articulated business needs; to become expert storytellers; and to use the latest data visualization techniques to communicate complex data in simple business terms. It’s no short order and most businesses are challenged to find the staff with the broad set of skills required to deliver insights and recommendations at the speed of business today.
In response to these challenges, Analytics Demystified has developed specific training courses and workshops designed to educate and inform the digital analyst on how to manage the high expectations placed on their job roles. Starting with Requirements Gathering the Demystified Way, we’ll teach you how to work with business stakeholders to establish measurement plans that answer burning business questions with clear and actionable data. Then in Advanced Google Analytics & Google Tag Manager, we’ll teach you or your teams how to get the most from your digital analytics tools. And finally in our workshops for digital analysts, attendees can learn about Data Visualization and Expert Presentation to put all their skills together and communicate data in a visually compelling way. Each of these courses is offered in our two day training session on October 13th & 14th. If any of these courses are of interest…read on:
Requirements Gathering the Demystified Way
Every business with a website goes through changes. Sometimes, it’s a wholesale website redesign, other times a new microsite emerges, or maybe it’s small tweaks to navigation, but features change, and sites evolve always. This workshop led by Analytics Demystified Senior Partner, John Lovett will teach you how to strategically measure new efforts coming from your digital teams. The workshop helps analysts to collaborate with stakeholders, agencies, and other partners using our proven method to understand the goals and objectives of any new initiative. Once we understand the purpose, audience and intent, we teach analysts how to develop a measurement plan capable of quantifying success. Backed with process and documentation templates analysts will learn how to translate business questions into events and variables that produce data. But we don’t stop there…gaining user acceptance is critical to our methodology so that requirements are done right. During this workshop, we’ll not only teach analysts how to collect requirements and what to expect from stakeholders, we we also have exercises to jumpstart the process and send analyst’s back to their desk with a gameplan for improving the requirements gathering process.
Advanced Google Analytics & Google Tag Manager
Getting the most out of Google Analytics isn’t just about a quick copy-paste of JavaScript. In this half-day training, you will learn how to leverage Google Analytics as a powerful enterprise tool. This session sets the foundation with basic implementation, but delves deeper into more advanced features in both Google Analytics and Google Tag Manager. We will also cover reporting and analysis capabilities and new features, including discussion of some exclusive Premium features. This session is suitable for users of both Classic and Universal Analytics, both Standard and Premium.
Data Visualization and Expert Presentation
The best digital analysis in the world is ineffective without successful communication of the results. In this half-day class, Web Analytics Demystified Senior Partners Michele Kiss and Tim Wilson share their advice for successfully presenting data to all audiences, including communication of numbers, data visualization, dashboard best practices and effective storytelling and presentation.
At Analytics Demystified we believe that people are the single most valuable asset in any digital analytics program. While process and technology are essential ingredients in the mix as well, without people your program will not function. This is why we encourage our clients, colleagues, and peers to invest in digital analytics education. We believe that the program we’re offering will help any Digital Analyst become a more valuable member of their team. Reach out to us at partners@analyticsdemystified.com to learn more, or if we’ve already convinced you, sign up to attend this year’s training on October 13th & 14th in San Francisco today!
