Analysis, Analytics Strategy

A Record-Setting WAW in Columbus with CRM Metrix

Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event sponsor, CRM Metrix (@crm_metrix on Twitter).

Pre-Meal Networking (and a Friendly Wave from Jonghee!)
Columbus Web Analytics Wednesday -- Jan 2010

Hemen Patel, CRM Metrix CTO, facilitated a lively discussion about incorporating the voice of the customer in web site measurement and optimization.

Hemen Patel Presents
Columbus Web Analytics Wednesday -- Jan 2010

Hemen walked through a brief deck (below) that sparked some great back-and-forth with the crowd.

A Rapt Audience
Columbus Web Analytics Wednesday -- Jan 2010

Monish Datta Asks a Question
Columbus Web Analytics Wednesday -- Jan 2010

With a crowd of fifty people, not only did I not get to meet the first-time attendees, but I barely had a chance to say, “Hi” to some of the long-time regulars. I guess we’ll just have to have another one in February (I’m working on it!) so I’ll get that chance!

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