Originally written by Eric Peterson on August 7, 2006
I’m heading to San Jose for Search Engine Strategies tomorrow, an event that’s always fun and one I started attending when I was at JupiterResearch. I’ll be on the Multichannel Metrics panel with Bryan, Jason, and LeeAnn Prescott from HitWise (description is at the bottom of the page.) The session is at 4:00 PM on the first day so come early since I suspect we’ll have a pretty full house.
I’ll be at SES on and off Monday and Tuesday afternoon so look for me if you’d like to meet. I still have that ponytail that someone offered $350 for awhile back so I’m easy to spot in a crowd (even in Northern California.)
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
