Originally written by Eric Peterson on April 14, 2006
For those of you who cannot make next week’s SOLD OUT Emetrics event in Santa Barbara, California, all is not lost. Providing I can get my EV phone to work from the Biltmore, I’m going to try and blog summaries of each presentation as they happen. If you’re interested, keep an eye on this weblog.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
