European Adobe Analytics “Top Gun” Master Class – October 19th
A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I had many European folks fill out the form! Therefore, this October 19th I will be conducting my advanced Adobe Analytics class in London. This will likely be the last time I offer this class in Europe for a while, so if you are interested, I encourage you to register before the spots are gone.
For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not meant for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization, analysts who do requirements gathering or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate every day business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects of Adobe Analytics, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.
Here are some quotes from recent class attendees: