Analytics Demystified Case Study with Elsevier
For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come to us. That strategy has always worked for us, and to this day continues to bring us incredible clients and opportunities around the world. Still, when our client at Elsevier said he would like to do a case study … who were we to say no?
Elsevier, in case you haven’t heard of them, are a multi-billion dollar multinational which has transformed from a traditional publishing company to a modern-day global information analytics business. They are essentially hundreds of products and companies within a larger organization, and each needs high quality analytics to help shape business decision making.
After searching for help and discovering that companies say they provide “Adobe consulting services” … without actually having any real-world experience with the type of global challenges facing Elsevier, the company’s Senior Vice President of Shared Platforms and Capabilities found our own Adam Greco. Adam was exactly what they needed … and I will let the case study tell the rest of the story.