Elsevier and the Demystified Advantage
Elsevier is a multi-billion dollar multinational which has transformed from a traditional publishing company to a modern-day global information analytics business. As a company focused on delivering value to its customers, Elsevier realized the importance of leveraging customer insights to improve user engagement and be able to deliver new solutions to exceed customer expectations. In an effort to gain additional insights into how prospects and customers used their diverse online products the company selected Adobe as its global analytics platform in 2013.
Given the scale and diversity of Elsevier’s businesses across different market segments, there was a clear gap in the breadth of partners available with real-world experience in Adobe Analytics required to support the complex deployment. According to Darren Person, Senior Vice President of Shared Platforms and Capabilities, “When we selected Adobe as our analytics platform, Elsevier had variable experience with web analytics given the large diversity of implementations across a number of different solutions. For us to be successful, it was critical that our partner was an expert in not only the product being implemented (Adobe Analytics), but also an expert in understanding the business outcomes we wanted to achieve.
As a member of the NYC CTO Club, Darren reached out to his executive network who recommended the team at Analytics Demystified. “I was eager to help get this effort back on track and after receiving multiple recommendations, I visited the Demystified site and directly called one of the Senior Partners. Less than an hour later Adam Greco called me personally and within ten minutes of our discussion I knew we had found the right partner which Elsevier could trust to help shape our enterprise implementation.