Yearly Archives: 2017
Cart Persistence and Purchases [Adobe Analytics] September 26, 2017 Adobe Analytics

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017 Adobe Analytics

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

European Adobe Analytics “Top Gun” Master Class – October 19th September 21, 2017 Adobe Analytics

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ...... Continue »

Content Freshness [Adobe Analytics] September 19, 2017 Adobe Analytics

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017 Analytics Strategy

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Advanced Click-Through Rates in Adobe Analytics – Placement September 5, 2017 Adobe Analytics

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017 Adobe Analytics

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Click-Through Rates in Adobe Analytics August 28, 2017 Adobe Analytics

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 1 August 17, 2017 Analysis

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5 July 31, 2017 Analysis

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This ...... Continue »