Yearly Archives: 2016
Pricing State September 27, 2016 Adobe Analytics

If you are an online retailer, there are situations in which you will offer your products in various pricing states. For example, there may be some products that are on ...... Continue »

Trending Path Reports September 13, 2016 Adobe Analytics

While using Adobe Analytics, there will be times when you want to see how often visitors go from Page A to Page B to Page C, etc. This is easy ...... Continue »

Digital Analytics: R and staTISTICS -> dartistics.com September 12, 2016 General

Are you hearing more and more about R and wondering if you should give it a closer look? If so, there is a new resource in town: dartistics.com! The site is ...... Continue »

Different Flavors of Success Events (Part 2) September 7, 2016 Adobe Analytics

Last week, I covered some of the cool new Success Event allocation features available in Adobe Analytics. These new allocations allow you to create different flavors of Success Events for ...... Continue »

Different Flavors of Success Events (Part 1) August 30, 2016 Adobe Analytics

Recently, the Adobe Analytics product team made some enhancement to how metrics (Success Events) can be allocated using the Calculated Metric Builder. I have noticed that many people have not ...... Continue »

Are You Part of the Measure Slack Community? August 29, 2016 Conferences/Community

Last week was a particularly nice week for me in the Measure Slack team, and, while I tout it every time I speak and at the end of every episode ...... Continue »

Scatter Plots in Analysis Workspace August 24, 2016 Adobe Analytics

Last week, I wrote about how to use the new Venn Diagram visualization in Analysis Workspace. Now I will discuss another new Analysis Workspace visualization – the Scatter Plot. This ...... Continue »

Venn Diagram in Analysis Workspace August 17, 2016 Adobe Analytics

If you are an Adobe Analytics customer, you have probably noticed that they have been tearing it up lately when it comes to Analysis Workspace. There has been a lot ...... Continue »

Six Rules for Nailing Digital Analytics July 26, 2016 General

Six Rules for Nailing Digital Analytics [Originally published at Inc.com] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ...... Continue »

Avoiding PII in Google Analytics July 7, 2016 Google Analytics

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ...... Continue »