Monthly Archives: February 2015
I Believe in Data* February 26, 2015 Analysis

* [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power ...... Continue »

The Right Use for Real Time Data February 9, 2015 Adobe Analytics

Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage ...... Continue »