Yearly Archives: 2014
The Downfall of Tesco and the Omniscience of Analytics October 29, 2014 Industry Analysis

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

Creating Conversion Funnels via Segmentation October 27, 2014 Adobe Analytics

Regardless of what type of website you manage, it is bound to have some sort of conversion funnel. If you are an online retailer, your funnel may consist of people ...... Continue »

10 Tips for Building a Dashboard in Excel October 19, 2014 Excel Tips

This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of ...... Continue »

Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014 October 10, 2014 Conferences/Community

This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) ...... Continue »

Exploring Optimal Post Timing…Redux October 4, 2014 Excel Tips

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat ...... Continue »

What I Love: Adobe and Google Analytics* September 24, 2014 Analytics Strategy

While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re ...... Continue »

Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE! September 8, 2014 Conferences/Community

Since ACCELERATE started in 2011, the Partners at Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful for ...... Continue »

Bulletproof Business Requirements September 3, 2014 Analytics Strategy

As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often ...... Continue »

Top 5 Metrics You're Measuring Incorrectly … or Not September 3, 2014 Analytics Strategy

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ...... Continue »

Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels! August 22, 2014 Analytics Strategy

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ...... Continue »