I’ll admit it: I’m a Nate Silver fanboy. That fandom is rooted in my political junky-ism and dates back to the first iteration of fivethirtyeight.com back in 2008. Since then, ...... Continue »

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ...... Continue »

In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ...... Continue »

Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These ...... Continue »

Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write ...... Continue »

In the analytics industry, it is common to progress through the ‘ranks’ from analyst to managing a team. Unfortunately, many companies do not provide much in the way of support ...... Continue »

Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back ...... Continue »

One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don’t know if they are young, ...... Continue »

Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). ...... Continue »

Do you used in-cell dropdowns in your spreadsheets? I used them all the time. It’s both an ease-of-use and a data quality maneuver: clicking a dropdown is faster than typing ...... Continue »