Yearly Archives: 2013
Better ways to measure content engagement than time metrics September 16, 2013 Analysis

I spent five years responsible for web analytics for a major ad-monetised content site, so I’m not immune to the unique challenges of measuring a “content consumption” website. Unlike an ...... Continue »

Shipping, Discounts & Taxes [SiteCatalyst] September 16, 2013 Adobe Analytics

If you are an online retailer, it is likely that your orders that contain shipping, discounts and/or taxes. Over the years I have seen some good and bad ways to ...... Continue »

Why I Don’t Put Recommendations on Dashboards September 10, 2013 Analysis

WARNING: Gilligan contrarianism alert! The following post posits a thesis that runs contrary to popular opinion in the analytics community. Many companies these days rely on some form of internal dashboard(s). ...... Continue »

Data Privacy: It’s not an all or nothing! September 6, 2013 Analytics Strategy

Recently I have been exploring the world of “self quantification”, using tools like Jawbone UP, Runkeeper, Withings and more to measure, well, myself. Living in a tech-y city like Boston, ...... Continue »

Campaigns & The None Row [SiteCatalyst] September 3, 2013 Adobe Analytics

The “None” row in SiteCatalyst. You either love it or hate it. It is amazing how far I have seen some companies go to avoid it and banish it from ...... Continue »

ACCELERATE your analysis skills in Columbus OH! August 28, 2013 Conferences/Community

It’s no secret that ours is a new and rapidly evolving industry. Skills are often acquired on-the-job, and training is critical to building a successful analytics practice and career. That’s why ...... Continue »

Analytics Aphorisms — Gilligan-Style August 21, 2013 Analysis

Last week, I had the pleasure of presenting at a SEER Interactive conference titled “Marketing Analytics: Proving and Improving Online Performance.” The conference was at SEER’s main office, which is ...... Continue »

Want to be part of Analytics Demystified? August 5, 2013 Analytics Strategy

Likely you have noticed that Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow ...... Continue »

Adobe acquires Satellite – what next? July 31, 2013 Adobe Analytics

The Twitterverse was buzzing this morning about Adobe acquiring Satellite from SearchDiscovery, and while neither side has yet to make a public announcement, I have gotten confirmation of the big ...... Continue »

The "K" in "KPI" is not for "1,000" July 31, 2013 Reporting

At the core of any effective performance measurement process are key performance indicators, or KPIs. Did you catch the redundancy in that statement? Performance measurement uses performance indicators. What gets my goat ...... Continue »