As I have written before, Analytics Demystified are big fans of Tag Management Systems, and I believe we are at the point where our entire client base is either on ...... Continue »

So it’s that time of year again when commercialism runs rampant, people spend with reckless abandon, and at any moment there could be fisticuffs at your local Wal-Mart. But alas, ...... Continue »

Earlier this month, I gave a presentation at the Columbus Web Group meetup that I titled Mythbusters: Analytics Edition. The more I worked on the presentation — beating the same ...... Continue »

I was recently building out a pretty involved dashboard where, ultimately, I had about 50 different metrics that were available through various drilldowns in Excel. Beyond just the number of ...... Continue »

Based on the very successful roll-out of our Advanced Analytics Education offering at ACCELERATE 2013 Analytics Demystified is delighted to announce our “Adobe Intensive” sessions in Portland, Oregon April 23rd ...... Continue »

My presentation from the Digital Analytics Association San Francisco Symposium is now available on SlideShare: What the ‘Quantified Self’ movement and really, really personal data means for marketing, analytics and privacy? At ...... Continue »

Over the past year or so, I’ve had the opportunity to see some “do’s” and “dont’s” when implementing a tag management system. I thought today I’d share some thoughts on ...... Continue »

A lot has been written about “big data” in the past two or three years — some say too much — and it is clear that the idea has taken ...... Continue »

The life of an analyst invariably includes responsibility for some set of recurring reports: daily, weekly, monthly, and even quarterly. I hate reports. Or, to be more precise, I have ...... Continue »

Last week at our annual ACCELERATE conference Analytics Demystified announced our new “Team Demystified” web analytics and optimization staffing and contractor services offering. In a nutshell, “Team Demystified” is a ...... Continue »