Yearly Archives: 2010
FTC "Do Not Track?" Bring it on … December 2, 2010 Analytics Strategy

As the hubub around consumer privacy continues I was gently prodded by a friend to pipe up in the conversation.  While my feelings about how we have ended up in ...... Continue »

A/B Test Bounce Rates November 29, 2010 Adobe Analytics

Learn how to see Bounce rates for A/B Tests...... Continue »

Twitter Analytics — Turmoil Abounds, and I'm a Skeptic November 20, 2010 Analysis

Last week was a little crazy on the Twitter front, with two related — but very different —  analytics-oriented announcements hitting the ‘net within 24 hours of each other. Let’s ...... Continue »

WAW Recap: Marketing to Hispanics Using Social Media November 18, 2010 Social Media

We jumped a little afield of web analytics at this month’s Columbus Web Analytics Wednesday: Why Marketing to Hispanics Using Social Media works. The event was hosted and sponsored by Social ...... Continue »

Tracking Lead Gen Forms by Page Name November 15, 2010 Adobe Analytics

Learn how to make sure your Lead Gen Forms are unique...... Continue »

Are you in Atlanta? I will be, next week! November 10, 2010 Analytics Strategy

Just a quick note to those of you in the greater Atlanta (GA) metropolitan region to let you know I will be in town next week working and participating in ...... Continue »

Twitter Performance Measurement with (a Heavy Reliance on) Twitalyzer November 9, 2010 Reporting

My Analyzing Twitter — Practical Analysis post a few weeks ago wound up sparking a handful of fantastic and informative conversations (“conversations” in the new media use of the term: ...... Continue »

Updated "Web Analysts Code of Ethics" November 1, 2010 Analytics Strategy

Just in case you hadn’t seen this already I wanted to call your attention to the updated (version 2) “Web Analysts Code of Ethics” over at the Web Analytics Association ...... Continue »

Tracking Recurring Revenue November 1, 2010 Adobe Analytics

Learn how to track recurring revenue models in SiteCatalyst...... Continue »

Four Ways that Media Mix Modeling (MMM) Is Broken October 27, 2010 Analysis

Many companies rely on some form of media mix modeling (or “marketing mix modeling”) to determine the optimal mix of their advertising spend. With the growth of “digital” media and ...... Continue »