Yearly Archives: 2008
Visitor Engagement + comScore = Audience Engagement! October 19, 2008 Adobe Analytics

About six months ago the management team at comScore approached me with some questions about my Visitor Engagement calculation and the Analytics Demystified engagement framework. Their Chief Research Officer, Josh ...... Continue »

I am honored to be speaking at Emetrics October 16, 2008 Adobe Analytics

Those of you following me on Twitter and Facebook have probably noticed that I’m spending much of October on the road.  After delivering the keynote address at ForeSee Results excellent ...... Continue »

Yahoo Web Analytics does not compete with Google Analytics October 9, 2008 Analytics Strategy

While Dennis Mortensen was kind enough to give me some advance notice that Yahoo! had officially rebranded IndexTools and was making it available to a wider audience, I have been ...... Continue »

Techrigy — New Kid on the Social Media Measurement Block October 8, 2008 Analysis

When Connie Bensen posted that she had formalized a relationship with Techrigy to work on their community, I had to take a look! She gave me a demo of their ...... Continue »

Answers to questions about Visitor Engagement October 4, 2008 Adobe Analytics

I have had a ton of great feedback about the white paper Joseph Carrabis and I wrote on Analytics Demystified’s measure of Visitor Engagement.  Some folks have raised very good ...... Continue »

[Off Topic] Social Media for Nonprofits: Getting the Word Out in the New Information Age September 30, 2008 General

Last week, I had the privilege of moderating a panel on “Social Media: Getting the Word Out in the New Information Age” at the 2008 Crossroads Conference for Nonprofit Excellence ...... Continue »

Our white paper on Visitor Engagement is now available September 16, 2008 Adobe Analytics

A lot of you have been following the thread in my blog about measures of engagement on the Internet. Over the past year we have certainly had a spirited discussion ...... Continue »

Columbus WAW — ExactTarget, CRM, Web Analytics, Google…Coupons/Chrome/Ad Manager, and More! September 9, 2008 Analytics Strategy

It’s another second Tuesday of the month, which means it’s another Web Analytics (Tuesday) in Columbus! We had a good turnout — 13-14 people, including a good showing from the local ...... Continue »

Will you be at the Internet Marketing Conference? September 6, 2008 Adobe Analytics

Next week I am delighted to be delivering the keynote speech at the Internet Marketing Conference (IMC) in Vancouver, British Columbia.  I will be giving a new presentation titled “Competing ...... Continue »

Dashboard Design Part 3 of 3: An Iterative Tale August 27, 2008 Presentation

On Monday, we covered the first chapter of this bedtime tale of dashboard creation: a cutesy approach that made the dashboard into a straight-up reflection of our sales funnel. Last ...... Continue »