Yearly Archives: 2008
Performance Measurement — Starting in the Middle December 30, 2008 Reporting

Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking ...... Continue »

Measuring success in Twitter: Influence vs. Participation December 29, 2008 Adobe Analytics

I was reading a post recently outlining a somewhat incomplete attempt to measure something called “Influence” as a measure of success in Twitter. Being a champion for complicated and easily ...... Continue »

New data on the state of web analytics in 2009 December 26, 2008 Adobe Analytics

Those of you who were unable to attend the webcast I did with Coremetrics and the Direct Marketing Association in December titled “Create Your Web Analytics 2009 Action Plan” are ...... Continue »

"The Axiom of Research" and "The Axiom of Action" December 16, 2008 Analysis

I attended a one-day seminar today on “The Role of Statistical Concepts and Methods in Research” taught by Dr. Tom Bishop of The Ohio State University. Dr. Bishop heads up ...... Continue »

Wishing all of you Happy Holidays! December 15, 2008 General

After all of the activity associated with my postings on web analytics in a recession and cookie-use on Federal web sites I realize I have been strangely quiet lately here ...... Continue »

NCOA? CASS? AKA: My New Job December 14, 2008 General

It’s about time that I posted exactly what it is I’m doing now that I left Bulldog Solutions. As I told a friend in an e-mail last week, I’ve gone ...... Continue »

"You only get one chance to do it right. Try not to screw it up." December 13, 2008 Analytics Strategy

Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Analytics Demystified, and SiteSpect at BJ’s Restaurant in ...... Continue »

Harvey Balls: A Good Way to Ramp Back Up December 3, 2008 Presentation

As you may have noticed, my blogging here over the past couple of months has been pretty sparse. That was largely because I was winding down one job, taking a ...... Continue »

Our Vendor Discovery Tool is Back Online November 26, 2008 General

I have to admit I was a little surprised at how many people howled at me when I took the Vendor Discovery Tool offline a few weeks back, but I ...... Continue »

Web Analytics: One Month at a Time in 2009 November 25, 2008 Adobe Analytics

As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the ...... Continue »