Yearly Archives: 2007
Nick Arnett challenges my visitor engagement calculation October 25, 2007 Adobe Analytics

Nick Arnett from MCC Media (and one of the creators of Buzzmetrics) posted a very well though-out and moderately critical assessment of the visitor engagement calculation I wrote about earlier ...... Continue »

OmniVisualWebSideSciences-ature! October 25, 2007 Analytics Strategy

Omniture just bought Visual Sciences for $394M. Congratulations to all involved. It will be very interesting to see how this plays out for clients, prospects, and the entire ...... Continue »

How to measure visitor engagement, redux October 22, 2007 Adobe Analytics

Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, ...... Continue »

Book Review Part 2 of 2: Super Crunchers October 21, 2007 Analysis

It’s amazing what an airplane flight can do when it comes to finishing up books that have been lingering. Especially when you pack the “fun” book in your checked baggage ...... Continue »

Book Review Part 1 (of ?): Super Crunchers October 19, 2007 Analysis

I promised in an earlier post that I would read Ian Ayres new book, Super Crunchers, and it’s taken me longer to get to it than I’d planned. And, while ...... Continue »

Forrester is calling all web analytics consultants October 18, 2007 Analytics Strategy

Megan Burns from Forrester Research wrote me and asked if I would pass along the following URL to all of my readers who are doing web analytics consulting: http://globaltestmarket.com/survey/s.phtml?sn=86482&lang=E&secid=0fd357 I took the ...... Continue »

Welcome Daniel Shields! October 15, 2007 Analytics Strategy

I am hugely excited to be able to announce the addition of Daniel Shields from CableOrganizer.com to the Analytics Demystified weblogs. Daniel works for Paul Holstein at Cable Organizer ...... Continue »

Is engagement an excuse? October 13, 2007 Adobe Analytics

Blogger Avinash Kaushik kicked off a little debate in the blogosphere a few weeks when he declared: “Engagement is not a metric that anyone understands and even when used it rarely ...... Continue »

Are you going to Emetrics? October 9, 2007 Adobe Analytics

I am, and man, the week before the big event I get excited.  I had a nice opportunity to chat with Matt Grant from Aquent about the event last week ...... Continue »

Charles Schwab is looking for someone to bring PROCESS to their use of web analytics October 3, 2007 General

I ran into Dennis Bradley from Charles Schwab at the SEMphonic X Change in my web analytics process huddle and he asked if I would write a post about their ...... Continue »