Yearly Archives: 2007
Our survey is now closed but the WAA survey is just getting started! November 28, 2007 Conferences/Community

Thanks to everyone who participated in the Analytics Demystified Fall 2007 survey!  We had nearly 1,000 responses again and a quick glance at the data shows some very, very interesting ...... Continue »

Looking for an awesome job here in Oregon? November 27, 2007 General

As the web analytics job market continues to be very tight, it’s no wonder that companies are becoming more aggressive and generous as they look for talented folks to help ...... Continue »

How Many Times Do I Have to Tell You My Name? November 26, 2007 Analytics Strategy

Chris Brogan, one of the leading minds in the world of social media, just started a new job. And, he’s going through the new employee paperwork hassle (I think), which ...... Continue »

Two Ways to Gauge if Someone Really Uses Excel November 19, 2007 Excel Tips

I was on-site at a client for a couple of days last week and, during a break, got into a discussion with their resident CRM system expert. This fellow had ...... Continue »

The bleeding at WebTrends continues … November 15, 2007 Analytics Strategy

Apparently statements made earlier this month after the ouster of senior management at WebTrends were not entirely true and the management shakeup is continuing. The latest casualty is the ...... Continue »

What's Going on at WebTrends? November 7, 2007 Analytics Strategy

I got way backlogged (over a week — 150+ messages) on the webanalytics Yahoo! group. I started catching up last night, and then hit it again this morning. This was the ...... Continue »

Please participate in the Analytics Demystified Fall Survey! November 6, 2007 General

Twice a year Analytics Demystified conducts a survey of the practitioner, vendor, and consultant landscape in an attempt to answer critical questions about web analytics. This week we have ...... Continue »

My thoughts about Omniture and WebTrends November 5, 2007 Analytics Strategy

A number of you have commented that I have been oddly quiet on the subject of Omniture planning to acquire Visual Sciences and then the news that four senior-most managers ...... Continue »

A Seismic Shift in Demand Generation: Putting Your Leads at the Center of Your Lead Marketing (Part 1 of 2) October 31, 2007 Social Media

This is a bit of a departure from the normal “data” theme of this blog. But, I’ve been spending a lot of time working on some initiatives around “lead lifecycle ...... Continue »

Example uses of the visitor engagement metric October 29, 2007 Adobe Analytics

My post last week on measuring visitor engagement was pretty long by the time I outlined the calculation, so I put off publishing examples of how the metric could be ...... Continue »