Yearly Archives: 2005
An interesting KPI for retailers proposed by a reader July 19, 2005 Reporting

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ...... Continue »

I just updated the Analytics Demystified web site July 19, 2005 General

And you probably realize that if you’re reading this web post. What do you think? I went for the minimalist look and have rolled both the O’Reilly book and the ...... Continue »

I just updated the Analytics Demystified web site July 18, 2005 General

And you probably realize that if you’re reading this web post. What do you think? I went for the minimalist look and have rolled both the O’Reilly book and the ...... Continue »

An interesting KPI for retailers proposed by a reader July 14, 2005 General

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ...... Continue »

Section Header for Averages July 13, 2005 General

While averages are conveniently generated for a number of important metrics it pays to keep the definition of an average in mind when using the following key performance indicators. ...... Continue »

Excellent feedback so far and some answers to your questions! July 13, 2005 General

Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m ...... Continue »

Can any of you reading this think of … July 13, 2005 Reporting

A reason to describe KPIs for “Average Revenue per VISITOR” and “Average Revenue per VISIT”? Same problem for cost per visitor and cost per visit? For some reason I cannot ...... Continue »

Average Revenue per Visitor July 13, 2005 Reporting

Revenue per visitor is a critical metric but not just for online retailers and advertising supported sites. Marketing sites can better understand their marketing efforts by estimating value based ...... Continue »

Average Cost per Conversion July 11, 2005 Reporting

Regardless of your business model, conversion is one of the most important visitor activities you need to track. By calculating the average cost per conversion you can ensure that ...... Continue »

Average Cost per Visitor July 11, 2005 Reporting

Visitor acquisition costs often spiral out of control when left untracked. While tracking these costs can be difficult in the long run the effort is worth it. Definition A function of ...... Continue »