John Lovett is a long time digital analytics industry veteran who leads the Strategy Practice at Analytics Demystified. John has audited and evaluated dozens of enterprise analytics organizations and helps transform their practices from status quo to best-in-class analytical organizations. His work has affected change in overarching strategies, process, reporting, governance, and team development. Prior to joining Analytics Demystified, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John served as the President of the Digital Analytics Association and is a tireless evangelist for the digital analytics industry. John is a highly rated presenter on analytics and digital marketing topics and the author of Social Media Metrics Secrets (Wiley 2011).