What is the future of web analytics?
What does the future hold for web analytics, indeed? During my tenure at JupiterResearch I was more-or-less paid to predict the future, but at best I was right maybe 50% of the time. I think I predicted (correctly) that Google would give Urchin away, but I probably also predicted that Microsoft would acquire WebTrends (incorrectly) as a result. Such is life.
Fortunately I am smart enough to surround myself with really smart people, which is what I have done at the newest Analytics Demystified weblog: The Future of Web Analytics, Demystified.
What Joseph Carrabis (my partner) and I are doing at “The Future of” blog is creating an opportunity for some of the brightest voices in our community to wax philosophical about where we’re all going and what things will look like when we get there. In the last two months we’ve had excellent conversations started by the likes of Joseph Carrabis (NextStageEvolution), Rene Dechamps Otamendi (OX2), and most recently Mr. Ian Thomas of Microsoft fame.
The unique thing about this web analytics blog is that posts and comments are basically peer; we’re looking for long, well thought out comments that add something to the conversation. And as odd as it sounds we’re not approving navel gazing, fawning, and trackback/ping so that we can keep the conversation moving!
If you’re a long-time reader of my personal weblog I would strongly encourage you to subscribe to The Future of Web Analytics, Demystified. More importantly, if you’ve got a big brain and want to help us work collectively in an effort to figure the future out before we get there, we welcome your comments. Alternatively, if you have a prediction, see a problem, or want help resolving a problem that you struggle with, I’d love to hear from you about being an author in the Future Collective.