What a busy week in the web analytics world!
Wow, once again I manage to fall woefully behind and am forced to play catch-up. Likely you’ve seen all of this but just in case:
- Mike Keyes at On The Trail references my engagement metric but wonders if the all-mighty dollar is not a better measure of web site quality. He wonders aloud about the engagement profile for people who submit leads to the site, something I can easily measure but will have to follow-up on later. I don’t think Mike’s idea is all that goofy!
- Daniel Riveong at Emergence Media describes my engagement metric as “pretty raw” but wisely points out measuring “buzz” is only a component of measuring engagement and that external data needs to be incorporated into site-based measurement. Sounds like Daniel is connected in the Bay Area so perhaps I’ll get invited to the next Social Media roundtable to talk about my metric.
- I am on the Online Marketing Blog’s list of blogs found useful to TopRank Online Marketing, along with many of the other bloggers I regularly read. Thanks!
- Robbin Steif at LunaMetrics blogs a conversation she had with Bob Chatham of Visual Sciences. It’s a little dated at this point but still a good read IMHO.
- There is an interesting “tags vs. logs” debate happening in the Yahoo! group. No great surprise that people have pretty strong opinions on either side of this debate. Me, I say “why choose? Why not have both if that’s what you need?!”
- Finally, two of my favorite people have finally bust forth into the blogosphere, Ian Houston of Visioactive and Dylan Lewis of Intuit. Both Ian and Dylan contributed to my O’Reilly book, Web Site Measurement Hacks and are among the brightest people I know in the web analytics arena.
Since I lined all these links up two days ago I’m sure I’m behind again but you do what you can. Think I missed something big? Send it to me in your comments!