Analytics Demystified and Stratigent partnership and more
Today I am happy to announce Analytics Demystified’s third business partnership and our relationship with Josh Manion’s firm Stratigent. I’ve known Josh for years and have always had a tremendous respect for the work he’s done and the firm he has built from the ground up. Stratigent has a proven history of successful execution in long-term and tactical web analytics engagements, as well as a methodical approach to the vendor selection process (a service I have opted specifically to not provide through Analytics Demystified.)
Eric T. Peterson delivering the keynote at SEMphonic XChange conference
Also recently announced was SEMphonic’s XChange Conference where I will be delivering the keynote presentation and a class on key performance indicators. I’m very excited about this conference and was thrilled when Gary asked me to deliver the keynote given that several other great speakers will be at the event including Gary, Paul Bruemmer, Jacques Warren, and Manoj Jasra.
You can learn more about the SEMphonic XChange Conference at SEMphonic’s web site.
Response to last week’s research announcement
The research that Analytics Demystified and the Web Analytics Association put out last week was very well received, having been written up in Newsfactor, BtoB, Daily Research News, ClickZ, MarketingVOX, E-consultancy, Online Media Daily, and DMNews. You can follow all references to my company, our work and our research on this sites Articles and Interviews page.
If you haven’t yet seen the research, you can download the PDF from our web site.
Eric T. Peterson is writing for DM News!
I had been waiting and waiting to make this announcement until my first article was published by when I formed the company the nice folks at DM News asked me to write a regular, monthly column on web analytics. My first article appeared in the June issue of DM News and is available online at dmnews.com.
I have been a big fan of DM News ever since they published their special report on web analytics in August of 2006. Since that time I have been lucky enough to be a trusted resource on the subject for the publication and look forward to this new relationship.
Presentation on KPIs at BMA Annual Conference, Thursday June 14th
Tomorrow (Thursday June 14th) at 10 AM I will be presenting on key performance indicators at the Business Marketing Association’s annual conference in Las Vegas. The presentation will be a dramatically shortened version of our workshop on KPIs. If you’re at the conference and would like to meet please come to the presentation and look for me afterwards.
Special Web Analytics Wednesday on TUESDAY in Boston, next week
Hopefully those of you who live in beautiful Boston, Mass. will be able to join me, my good friend Judah Phillips, my business partner Aquent, and the nice folks from Unica at a very special Web Analytics Wednesday event next Tuesday, June 19th. I will be testing out a slightly new format for WAW events and giving a short presentation so hopefully that goes well.
If you’re in or near Boston please sign up today to join us for this special event.