Michele Kiss joins the team at Analytics Demystified
I am both thrilled and humbled to announce I have joined the Analytics Demystified team as the newest partner, adding dedicated analyst services to enhance Demystified’s offerings to clients. I will be helping Demystified clients use analysis to proactively identify business opportunities, as well as developing the right skill sets and teams to generate insights internally. I truly love exploring data and finding hidden opportunities, as well as sharing my knowledge and developing others. I enjoy discussing, writing and speaking about digital marketing and analytics, including contributing to industry journals, podcasts and speaking at conferences.
Prior to Demystified, I worked as a client-side and agency practitioner across a variety of verticals, including automotive, telecommunications and technology, ecommerce, travel, restaurant and entertainment, and home building. I have had an opportunity to work in web, mobile, marketing and social analytics using market-leading solutions.
I am an avid contributor to the digital analytics community via my work with the Digital Analytics Association (I am currently the Co-Chair of the Membership Committee), the Analysis Exchange, where I help mentor budding analysts to provide (free!) consulting to non-profit organisations and of course, Twitter, where you can follow me at @michelejkiss.
On a personal note, I am originally an Aussie (though you wouldn’t know it from speaking to me – the accent is, sadly, long gone, though my stubborn adherence to Australian spelling has persisted), now living in Boston, MA. I am an avid technology and gadget fan, mainly of the Apple variety, and love to explore new digital trends. I am also a certified Les Mills instructor, so you might find me in the gym from time to time!