I'm in Europe today and announcing my partnership with OX2
Today in Holland I am announcing Analytics Demystified’s partnership with the Belgian firm OX2.
The first partnership we announced, you may recall, is with Aquent–the world’s largest marketing staffing organization–and is designed to let Analytics Demystified help companies find, train, and hire web measurement staff while establishing a strategic road map for web analytics success.
But in my experience not all companies wanting to think strategically about web analytics are able to immediately tackle the organizational hurdles associated with hiring staff or managing teams of consultants. In situations like these, the approach we will take is to bring in business partners who have strong, demonstrated experience providing long-term web analytics consulting. Our partners will then help implement the shared vision of the client, Analytics Demystified, and the partner on an ongoing basis.
In central Europe the team I believed to be best suited to that work was Rene and Aurelie’s team at OX2 (the “Web Analytics Dream Team”.)