I just got two emails about Analytics Demystified in the last two days. The first was from a fan, saying:

“Just wanted to let you know the “Analytics Demystified” rocks. I have been toting this book around in my backpack for the last 6 months. Up to a few weeks ago, I used it mainly for reference when getting ready to teach […] analytics classes during my day job […]. Just recently I started reading it from cover to cover (before bed I might add, and no it does not put me to sleep). This book is packed with good info and it is great to find it all in one place. I tend to wave the book around during class … ( I love books), and everyone who has picked it up feels the same way. Same same goes for the “Web Site Measurement Hacks” +100 . (I am a hard core O’Reilly book fan).”

Wow! Nice compliment, thanks!

The second came by way of a friend:

“Sitting in a convoy heading to a client meeting this morning, I noticed that one of my media buyers in the back seat appeared to be reading her book upside down. When I asked her way, sarcastically of course, she replied back in a very self satisfied tone that she wasn’t reading it upside-down, that she was “reading it upside-down and backwards.” Then she handed me the book: “Analytics Demystified” by Eric PetersonI opened it and the title page seemed normal – but from that point on the book required you to turn the book upside down, Go all the way to the back and then read in reverse, right hand page first and then the left, before flipping the page to the right. “Upside-down AND Backwards” by western standards at least.”

My suspicion is that this book was one of the orginal books that were printed and shipped by CafePress. I got a number of requests for replacement for “upside-down and backwards” books (a la “Silly Sally” for those of you with little kids) and gladly shipped new books.

If you have one of these “rare” copies of Analytics Demystified, if you’d prefer a “right-side up and forwards” copy, contact me directly and I’ll get you a replacement.

Anyway, thanks for the feedback!