UPDATED: I am a bad blogger. I referenced my friend Dylan Lewis in my original post and didn’t link to his blog. Dylan can be read at http://www.passionateanalyst.com/ and I encourage you to ask about the Platypus thing. My sincere apologies, Mr. Lewis!
UPDATED: I totally forgot about all the 2007 web analytics predictions! You can see a nice summary list posted to the Yahoo! group by Lars but this list does not include one of my favorite set of predictions from Craig Danuloff. Craig I think makes the boldest predictions of anyone playing the game.
It occurred to me last night that I’ve been so engaged with measuring engagement that some interesting stuff has passed me by. Let’s catch up over coffee, shall we?
- After being “tagged” by Gary Angel I tagged a few folks. So far Clint Ivy and Eric Butler have responded to my tagging, but perhaps the most interesting tag response comes from Dylan Lewis who postulates that the game of tag is either a thin disguise to increase our page ranks for searches for things like “web analytics and the grateful dead” or some intense navel gazing.
- The “death of the page view” conversation, while interesting, is starting to go too far when otherwise smart people begin to predict things like “we’ll no longer bother to collect pageviews by end of 2007.” While you can make the case for using unique visitors in comparative situations, I sincerely question statements like “[the] page is no longer considered a metric worth looking at.” Is it me?
- Justin Cutroni had a really good post a few weeks back titled “Web Analytics: It’s About Process” that I loved. I’m still well-engaged thinking about the processes behind the successful “doing” of web analytics at the Enterprise-level and have had several enlightening conversations lately. One of my favorite comments was “people often consider “process” to be a dirty word …” Ouch!
- There is a new job posted on my job board, which is slow to take off likely because I have been too busy to bug all the recruiters posting to the Yahoo! group to give it a try! If you’re in Utah and have experience with the local analytics technology, have a look at this posting.
- Finally, and those of us thinking about how “Web 2.0″ is going to be measured knew this was bound to happen, measurement tools are coming to Second Life. While I’m not a Second-Lifer (I barely get everything done in my first life) I am dying to see what kinds of metrics Electric Sheep are able to come up with. Can you imagine the KPIs? “Percent Avatars propositioning sex” and “Percent Avatars pretending to be adults who were probably eleven-year-olds” and the such. Seriously though, if you have access to these reports, I would LOVE to see them.
As usual, I welcome your comments.