COXNet is looking for someone to help the entire organziation focus on web analytics
A friend of mine in Atlanta, Tanya Echols, is looking for a metrics guru that can help the Cox family of newspaper web sites get more out of their investment in web analytics. I talked to Tanya briefly last week and she says the company needs an internal evangelist, someone who can really drive interest in web data and how that data can be used to improve the overall experience across the daily and weekly newspaper sites.
Tanya says this is a high-visibility position, reporting directly to her (Director of Business Intelligence) and supporting the Vice President of Digital Media and the President of the entire organization. In addition to web analytics data, COXnet has data from Scarborough, comScore, Nielsen, the major analyst groups, and an internal user registration system.
I asked Tanya how web data has been used in the past. She related a very good story about how, in the midst of a mad rush to be “Web 2.0” with podcasts, web analytics was able to tell a somewhat counter-intuitive story about the value of podcasting to the company. Based on the results, resources were re-allocated appropriately, theoretically saving the company a substantial sum of money (although shame on me I forgot to ask how much!)
Given that Tanya is one of the nicest folks I know in the space, that she clearly understands the value of web analytics (and would thusly be a very supportive boss), and that COXnet is willing to relocate the right candidate, I encourage you to have a look at this posting if you’re interested in web analytics with a heavy media spin.