Charles Schwab is looking for someone to bring PROCESS to their use of web analytics
I ran into Dennis Bradley from Charles Schwab at the SEMphonic X Change in my web analytics process huddle and he asked if I would write a post about their job opening for a Senior Manager for web analytics in their San Francisco offices. You can have a look at the complete job description here but I talked to Dennis for awhile about what they are looking for.
According to Dennis, Schwab is doing pretty well with measurement but is looking for an experienced veteran to help them take web analytics to the next level. We talked pretty extensively about their need to build out processes around doing web analytics across the organization, essentially institutionalizing their use of web data. Schwab is gathering data from a variety of sources — click-stream, VOC (using online survey tools), etc. — but is starting to think about multivariate testing, behavioral targeting, email integration, and the such. Dennis basically needs someone for his team that can push the company deeper into web analytics, basically taking them from “Web Analytics 1.0” to “Web Analytics 2.0” (link goes to my presentation on the subject of Web Analytics 2.0.)
This position isn’t just about web analytics, however. The right candidate will get to work with diverse groups within the organization including finance, database marketing, and the client satisfaction team. Dennis says this position will have good exposure across the organization which is great if you’ve been doing web analytics for 3 to 5 years and are looking for an opportunity to expand your knowledge of the Financial Services sector. In my experience, a ton of really interesting analytics projects are happening at companies just like Schwab so this would be a great opportunity IMHO.
Did I mention that Schwab is a SEMphonic client and the hire would also get to work with Gary Angel and his talented crew? Yep, and this is a real advantage for anyone taking the position since there will be a built-in support team that already has a great body of knowledge about what has been done and what might be good to do next.
Posted salary is very competitive, even for San Francisco. I would venture that the right person will be very successful for many years working with/for Dennis.