Backcountry.com is looking for a web analytics leader
A few weeks back I got a call from my friend Dustin Robertson, VP of Marketing at Backcountry.com. Some of you may recognize Backcountry.com as the company I featured in the examples I provide throughout Analytics Demystified and I’m happy to say I’ve watched the company grow from a dozen folks in Heber City, Utah to a thriving online retalier featured as an Internet Retailer Best of the Web in 2007.
Backcountry’s growth can only be described as explosive, and they’re at it again. Last week I talked to Mike Fried, Backcountry’s Director of Strategic Analysis about an opening he has in his group. Mike is looking for someone to lead the web analytics practice and manage their expanding Omniture deployment.
While you can read about the job on my premium job board, Mike and I talked about the real opportunity. According to Mike this is a very high-profile job inside the organization, managing the company-wide use of SiteCatalyst, SearchCenter, and Discover 2. Backcountry has deployed a “hub and spoke” model where the central Strategic Analysis group provides analysis expertise and training to as many as 50 different end-users throughout the company.
I’ve known Dustin and John from Backcountry for years and I have always been impressed with their commitment to web analytics. This is a company that has enjoyed triple-digit growth every year since their inception in 1997. The best thing about Backcountry is their attitude towards work–they are very much a “work hard, play hard” shop and given that their corporate offices are in Park City, Utah, the “play hard” part has some real benefits.
On this point, Mike commented that someone recently commented that one of the best things about Backcountry is that “nobody thinks it is odd to show up at work sweaty and covered in mud.” Classic!
Mike is a bright guy, coming to Backcountry form JetBlue airlines about a year ago, and he’s growing a group inside the organization. This is a critical hire for Mike and he needs someone experienced enough with web analytics to take a strong leadership role. Hopefully Mike will be on my Shop.ORG panel in Las Vegas this coming September.
If you’re a data junkie, not afraid of technology, willing to learn new systems, and able to communicate web analytics data in an appropriate context, you should talk to Mike. A math background is a plus; Omniture experience is a huge plus; an inquisitive nature about the Internet and the process of optimizing Backcountry’s diverse online retail environment is a must.
The salary and total compensation package sounds competitive, especially for the right person. Mike said they’d consider relocation but prefer someone already in the Salt Lake City area if possible.
Knowing these guys for as long as I have, I can certainly vouch for this opportunity. If you’ve got the skills and want a job that will potentially define your career in the web analytics industry, Backcountry.com is the place for you.