Adobe SiteCatalyst, Discover and ReportBuilder (Oh My!)
If you are an Adobe Analytics customer, these are exciting times! At the last Adobe Summit, it was announced that Adobe Analytics products would be bundled when customers upgrade to the new “analytics suite.” While this upgrade may come with a cost increase, it allows you to gain unprecedented access to Adobe Discover and Adobe ReportBuilder. These SiteCatalyst add-on tools have traditionally only been available to some clients due to their additional cost. However, those who have used Adobe Discover and ReportBuilder know that these tools allow you to take your web analytics data to a whole new level. Discover provides unparalleled segmentation and report breakdown capabilities, while ReportBuilder allows you to build world-class dashboards by importing SiteCatalyst data into Microsoft Excel. In addition to being more available, these products (especially Discover) are also getting great new features on a regular basis.
As is often the case, with more power, comes more responsibility! I am surprised how few Adobe SiteCatalyst customers are familiar with or have mastered these critical tools. Now that Discover and ReportBuilder are working their way to the masses, you can no longer bury your head in the sand and say that the reason you aren’t an expert with them is because your company can’t afford them! Now is the time to get rid of the excuses, bite the bullet, and become a Discover and/or ReportBuilder ninja! In my Adobe SiteCatalyst book, my partner Kevin Willeitner helped me author a full chapter on ReportBuilder, which is a great primer on the tool (unfortunately, Discover was too large of a topic to cover in the book).
Adobe ReportBuilder & Adobe Discover Training!
So how can you go about learning Adobe ReportBuilder and Adobe Discover? I am pleased to announce that in September, Analytics Demystified is offering training classes on these tools as part of our ACCELERATE conference in Columbus, Ohio. While these classes are just a subset of the overall training we are offering, it represents an economical way to learn Adobe ReportBuilder and Adobe Discover, while also getting to attend a great web analytics conference! Classes on ReportBuilder and Discover will be led my Kevin Willeitner who knows more about these products than anyone I have ever met. You can sample the depth of Kevin’s expertise by checking out one of his recent blog posts (with video!) on Adobe Discover. These classes give you a taste of the full one-day training classes Kevin offers on each product.
As you can see in our list of ACCELERATE training offerings, I will be conducting my Advanced SiteCatalyst “Top Gun” training for those who want to learn how to translate business requirements into SiteCatalyst implementations. You can read some of the great feedback I have received on these classes by clicking here. This is by far the cheapest my “Top Gun” class will ever be as part of a special promotion with our ACCELERATE conference.
In addition to training on Adobe products, Analytics Demystified will be offering classes on Google Analytics, Social Analytics, Testing and Building Analytics Teams. You get to pick and choose which classes you are interested in and can attend one or two days of training. Then you can attend our one-day ACCELERATE conference with world-class speakers from companies including: Google, Nationwide Insurance, Experian, Nestle, Best Buy, FedEx and more. I encourage you to take advantage of this great opportunity and to invest in yourself to help grow your analytics career. If you have any questions, feel free to contact me at @AdamGreco.