Speaking Tour 2015
Happy new year! I hope 2015 has gotten off to a great start for you. I must admit that after a way too busy 2014, I have been taking some needed time off to spend time with family and re-charge my batteries! But now that we are over a month into the year, it is time for me to get back to work! In 2014 I logged my most miles ever on the road so I was unable to do much public speaking, but one of my new year’s resolutions is to get back in front of folks in 2015. I find that sharing my experiences with others is a great way to give back to the community, especially for us “old timers” who have been doing this for a while. Below are some of the venues and places that I will be speaking over the next few months in case you want to meet up and/or share web analytics stories…
DAA Thought Leadership Conversation
This year, the DAA has started a new member-only benefit in the form of live sessions with folks in the digital analytics industry. These hour-long sessions are open to all DAA members and are hosted by the esteemed Jim Sterne. In the past, Jim has interviewed Gary Angel and Pelin Thorogood and on Feb 18th (at 12:00 EST), I am the next victim! Since the event is unscripted, who knows what we will talk about, but it should be fun! If you would like to attend, click here to learn more and register.
Adobe Summit 2015
It is hard to believe, but in under a month the next Adobe Summit conference will be here! I am pleased to announce that, after a few year presenting hiatus, I will one again be presenting at this year’s Adobe Summit! This will be my 12th (maybe 13th) Summit (not including non-US Summits!) and I have presented at about 10 of those events. This year, I will be sharing my advice and strategies for re-energizing your web analytics program and will explore the concepts I posited in my 2014 white paper on the subject. In addition, I will share my latest Adobe Analytics tips and tricks, similar to those found in the last section of my Adobe SiteCatalyst book. The session will be on the first day of the conference (Tuesday) at 4:00 MST and is Session S321 if you want to pre-register.
Tealium Digital Velocity 2015
Last year, I had the pleasure of working with some great folks over at Hyatt Hotels (www.hyatt.com) to help them improve their Adobe Analytics implementation. As part of this project, Hyatt began managing their tags using Tealium’s tag management suite. At Tealium’s Digital Velocity conference, I will be joining my client from Hyatt to share the before and after of this large project and show how the combination of a good implementation/training strategy and good technology can help move an organization forward. I will be co-presenting on the first day of the main conference (April 15th). So if you would like to learn more (and enjoy some great weather!), here is a link to their conference where you can learn more.
When eMetrics hits my home town of Chicago, it’s always a great excuse to come hang out with the web analytics community. This year, Jim Sterne has asked me to conduct a keynote address for the conference, which I am excited about. Since it is my ten year anniversary in the analytics space this year, I decided that I would use the time to share the most important things I have learned over the years, in hopes that it may help those newer to the field. Since there is never a good time to “reinvent the wheel,” I will do my best to share what I have seen work and sometimes fail in our industry during this session. The conference will take place the week of June 8th (www.emetrics.org/chicago/2015).