Simple and oh so very sweet October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ...... Continue »

With Adobe Target, it is all about the Profile October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ...... Continue »

Get Your Analytics Training On – Down Under! July 17, 2017

Get Your Analytics Training On – Down Under! G’day Aussies!* Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given ...... Continue »

Focusing on Outcomes April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »

Introducing, MiaProva – an Optimization Management Platform! March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ...... Continue »

Web Analytics Is Just a Hammer March 21, 2013

It’s funny how you never know which conversations or presentations will stick with you for years. One of mine, that I didn’t realize at the time, was when John Lovett ...... Continue »

Big Data without Digital Insight Management Is a Big Hot Mess November 27, 2012

One of the many exciting aspects of joining a new company is the opportunity for reflection. The lead-up to the job change forced some introspection — what was it I ...... Continue »

Optimization Test Techniques – Part II of II August 25, 2012

In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ...... Continue »

Optimization Test Techniques – Part I of II April 10, 2012

As I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing ...... Continue »