Focusing on Outcomes April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »

Introducing, MiaProva – an Optimization Management Platform! March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ...... Continue »

Web Analytics Is Just a Hammer March 21, 2013

It’s funny how you never know which conversations or presentations will stick with you for years. One of mine, that I didn’t realize at the time, was when John Lovett ...... Continue »

Big Data without Digital Insight Management Is a Big Hot Mess November 27, 2012

One of the many exciting aspects of joining a new company is the opportunity for reflection. The lead-up to the job change forced some introspection — what was it I ...... Continue »

Optimization Test Techniques – Part II of II August 25, 2012

In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ...... Continue »

Optimization Test Techniques – Part I of II April 10, 2012

As I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing ...... Continue »