A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Mobile Analytics Summit Recap July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ...... Continue »

The Downfall of Tesco and the Omniscience of Analytics October 29, 2014

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

It’s not about “Big Data”, it’s about the “RIGHT data” January 23, 2014

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ...... Continue »

Getting comfortable with data sampling in the growing data world March 12, 2013

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ...... Continue »

Our Engagement Metric in use at Philly.com October 26, 2010

Those of you who have read my blog for long know that I have written a tremendous amount about measures of visitor engagement online. In addition to numerous blog posts ...... Continue »

Web Analytics: One Month at a Time in 2009 November 25, 2008

As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the ...... Continue »

My AMA presentation is now online and much more January 16, 2008

For those of you who missed my presentation yesterday, “Web Analytics: A Day a Month”, you can now listen to the re-recorded webcast at WebEx thanks to Tableau and the ...... Continue »

Is Google Analytics the Killer App? No. August 2, 2007

For the past two days readers and friends have been writing me asking my opinion of Brandt Dainow’s recent iMediaConnection piece on “Google’s Killer App.” Most of the questions ...... Continue »

I am heading to Tokyo but a few thoughts before I go … July 29, 2007

Thanks to everyone who has been so engaged in the debate over Technorati’s utility as a data source for ranking blogs.  I guess I opened a can of worms with ...... Continue »