Avoiding PII in Google Analytics July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ...... Continue »

Advanced Training for the Digital Analyst July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ...... Continue »

The Hard Truth About Measuring Page Load Time June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ...... Continue »

How Google and Adobe Identify Your Web Visitors December 16, 2014

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ...... Continue »

Handy Google Analytics Advanced Segments for any website April 8, 2013

Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number ...... Continue »