Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Your Guide to Understanding Conversion Funnels in Google Analytics July 12, 2017

Your Guide to Understanding Conversion Funnels in Google Analytics Often I am asked by clients what their options are for understanding conversion through their on-site funnel, using Google Analytics. This approach ...... Continue »

R You Interested in Auditing Your Google Analytics Data Collection? July 7, 2017

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ...... Continue »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ...... Continue »

An Overview of the New Google Analytics Alerts April 1, 2017

Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a ...... Continue »

Exploring Site Search (with the help of R) February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ...... Continue »

Avoiding PII in Google Analytics July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ...... Continue »

Tutorial: From 0 to R with Google Analytics January 17, 2016

Update – February 2017: Since this post was originally written in January 2016, there have been a lot of developments in the world of R when it comes to Google Analytics. ...... Continue »