Out of Stock Products May 8, 2017

For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot ...... Continue »

Podcast #061: Selling the Value of Analytics April 25, 2017

Whether inside an agency and being tasked with writing the analytics section of a proposal or inside a company and lobbying for resources and visibility, analysts often have to pitch ...... Continue »

Visitor Retention in Adobe Analytics Workspace April 25, 2017

I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the ...... Continue »

“What will you do with that?” = :-( April 12, 2017

Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. ...... Continue »

Podcast #060: The People and Personality Side of Analytics April 11, 2017

Soft skills matter when it comes to being a successful analyst. On the latest episode of the Digital Analytics Power Hour, Michael and I dove into that very topic. Give ...... Continue »

Trending Data After Moving Variables April 10, 2017

Most of my consulting work involves helping organizations fix and clean-up their Adobe Analytics implementations. Often times, I find that organizations have multiple Adobe Analytics report suites and that they ...... Continue »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago) April 2, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ...... Continue »

Leveraging Data Anomalies – Prospects & Competitors April 2, 2017

A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty ...... Continue »

An Overview of the New Google Analytics Alerts April 1, 2017

Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a ...... Continue »

Podcast #059: Display Ads and Ad Fraud with John Nardone March 28, 2017

In the latest episode of the Digital Analytics Power Hour, we sat down with John Nardone of Flashtalking to talk about display advertising. I had never met John, and I pretty freely ...... Continue »