Podcast #059: Display Ads and Ad Fraud with John Nardone March 28, 2017

In the latest episode of the Digital Analytics Power Hour, we sat down with John Nardone of Flashtalking to talk about display advertising. I had never met John, and I pretty freely ...... Continue »

Alarmduck – The Data Anomaly Slack App for Adobe Analytics March 21, 2017

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ...... Continue »

Catch Me If You Can! March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ...... Continue »

3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH) March 8, 2017

One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data ...... Continue »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago) March 8, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ...... Continue »

Inter-Site Pathing March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ...... Continue »

Podcast #057: Open Data with Brett Hurt and Jon Loyens February 28, 2017

If you combine knowledge management and data management, and then you layer on the ability to actually manage the result similar to how Github gets used to privately and publicly manage software, ...... Continue »

Tracking Every Link February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ...... Continue »

Exploring Site Search (with the help of R) February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ...... Continue »

Help Request: Adobe Analytics Worst Practices! February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ...... Continue »