NPS in Adobe Analytics November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ...... Continue »

Simple and oh so very sweet October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ...... Continue »

My First MeasureCamp! October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ...... Continue »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17 October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ...... Continue »

MeasureCamp Brussels!! October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

Cart Persistence and Purchases [Adobe Analytics] September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

European Adobe Analytics “Top Gun” Master Class – October 19th September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ...... Continue »

Content Freshness [Adobe Analytics] September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ...... Continue »