Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ...... Continue »

Free Adobe Analytics Review @ Adobe Summit February 7, 2018

For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have ...... Continue »

[Presentation] Foundational Psychology Experiments (And Why Analysts Should Know Them) January 28, 2018

On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please ...... Continue »

Podcasts! January 10, 2018

I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by ...... Continue »

NPS in Adobe Analytics November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ...... Continue »

Simple and oh so very sweet October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ...... Continue »

My First MeasureCamp! October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ...... Continue »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17 October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ...... Continue »

MeasureCamp Brussels!! October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »