2017 Adobe Analytics “Top Gun” Class February 13, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This June 19th I will be conducting my advanced Adobe Analytics class downtown ...... Continue »

Exploring Site Search (with the help of R) February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ...... Continue »

Help Request: Adobe Analytics Worst Practices! February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ...... Continue »

10 Arbitrary Takeaways from Superweek 2017 in Hungary February 6, 2017

Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended ...... Continue »

Podcast #055: Systems Thinking with Christopher Berry January 31, 2017

On the latest episode of the Digital Analytics Power Hour, Michael and I sat down with Christopher Berry from the CBC to talk about a subject he has advocated for ...... Continue »

Before/After Sequence Segmentation January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ...... Continue »

Podcast #054: Pop Analytics with Kevin Hillstrom January 17, 2017

On the latest episode of The Digital Analytics Power Hour, Michael and I chatted with Kevin Hillstrom — the man behind the MineThatData blog and the MineThatData Radio podcast. Kevin ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3 January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ...... Continue »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3 January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ...... Continue »