Podcast #056: Live from Superweek! February 14, 2017

For the latest episode of the Digital Analytics Power Hour podcast, Michael Helbling and I traveled to Budapest, Hungary, for Superweek and recorded a show in front of a live ...... Continue »

10 Arbitrary Takeaways from Superweek 2017 in Hungary February 6, 2017

Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended ...... Continue »

I am the Luckiest Guy in Analytics! October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ...... Continue »

Are You Part of the Measure Slack Community? August 29, 2016

Last week was a particularly nice week for me in the Measure Slack team, and, while I tout it every time I speak and at the end of every episode ...... Continue »

Pairing Analytics with Qualitative Methods to Understand the WHY October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ...... Continue »

Advanced Training for the Digital Analyst July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ...... Continue »

Happy New Year from Web Analytics and Team Demystified January 6, 2015

Happy belated new year to everyone reading this blog — on behalf of everyone at Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday ...... Continue »

Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014 October 10, 2014

This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) ...... Continue »

Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE! September 8, 2014

Since ACCELERATE started in 2011, the Partners at Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful for ...... Continue »

Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels! August 22, 2014

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ...... Continue »