The Mobile App Analytics You Need to Track: APPY HOUR Podcast September 20, 2017

Mobile is everywhere. It’s the dominant form of web traffic, and nearly 85% of time spent on mobile is spent within apps. The ability to track that data and understand ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Podcast #070: The Case for Customer Lifetime Value with Dr. Peter Fader August 29, 2017

Dr. Peter Fader is a long-time “friend of the digital analytics industry” for good reason — he is a long-standing advocate for the practical application of data! In this episode ...... Continue »

Podcast #066: The Democratization of the Data July 4, 2017

On the latest episode of The Digital Analytics Power Hour, we tackled the topic of “data democracy:” should everyone have access to all the data, or should access to the data only ...... Continue »

Podcast #065: Digital Analytics from a Psychological Perspective June 20, 2017

On the latest episode of The Digital Analytics Power Hour, we sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale to chat about the psychology of ...... Continue »

Focusing on Outcomes April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »

Podcast #055: Systems Thinking with Christopher Berry January 31, 2017

On the latest episode of the Digital Analytics Power Hour, Michael and I sat down with Christopher Berry from the CBC to talk about a subject he has advocated for ...... Continue »

I am the Luckiest Guy in Analytics! October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ...... Continue »

Best-In-Class Digital Analytics Capabilities January 11, 2016

I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ...... Continue »

A Framework for Digital Analytics Process June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ...... Continue »